"Joli, Proudly made in India" or Joli India is an accessory brand that began in 2010, inspired by “popular, everyday India” and created for the global urbanite. In 2016, Joli launches “Kitschic by Joli”, in which the concept of recycling, which has always been an underlying theme for the brand, is now brought to the forefront as the Joli mission. This new multi-collection line of bags and clutches
is crafted of fabric wastes, local as well as imported, that are either woven or braided together, then stitched and finished with leather detailing. To further its vision, Joli connects with the source and the people who are behind every product, sharing its enthusiasm of “made by hand” and "making in India", while calling attention to the country's age-old, ingrained recycling and up-cycling practices. Rooted in its philosophy of sustainability and the hand-made, Joli offers a range of accessories, from totes and beach bags, to buckets bags, clutches and pouches, as well as key chains, necklaces, wallets and cardholders.
