Warr's Harley-Davidson

Warr's Harley-Davidson Celebrating 100 Years! Europe's oldest Harley-Davidson dealership, established on London's Kings Road in 1924 & still founder family owned & operated.
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Our landmark dealership on London's famous Kings Road is Harley central for devotees and newcomers alike. Visit our unique displays, our Historic Harleys and our amazing instore MotorClothes and Accessories Boutique.

25/09/2026

WARNING: We’ve got a little troublemaker loose at Warr’s Harley-Davidson.

He’s been caught sneaking around the showroom, disappearing into the clothing boutique and generally helping himself to a all the latest Harley-Davidson gear that has just arrived... and we’re fairly sure he’s also been eyeing up the bikes.
We’re keeping a close eye on him, especially around the new London dealer T-shirts

New Harley-Davidson clothing, dealer T-shirts, gifts and plenty more are now available in-store and online.

One problem remains: the little menace still needs a name.

What should we call him?

Drop your best suggestions in the comments

Shop online: store.warrs.com

HarleyMerch

THE ORIGINAL HARLEY-DAVIDSON LIVEWIRE - £10,995Just arrived at Warr’s Harley-Davidson. Only 550 miles.This is the origin...
24/09/2026

THE ORIGINAL HARLEY-DAVIDSON LIVEWIRE - £10,995

Just arrived at Warr’s Harley-Davidson. Only 550 miles.

This is the original Harley-Davidson LiveWire, complete with the Harley-Davidson name proudly displayed on the tank.

As Harley-Davidson’s first production electric motorcycle, the original LiveWire represents an important chapter in the Motor Company’s history. A striking, innovative motorcycle with genuine Harley-Davidson provenance.

Now available at Warr’s for just £10,995.

Opportunities to buy an original Harley-Davidson-branded LiveWire at this price don’t come around often and we don’t expect this one to remain available for long.

Only £10,995

Contact us for full details or to arrange a viewing.

HarleyDavidsonLondon ElectricMotorcycle

22/09/2026

Is This the Most Iconic Harley Ever Made?
We take a look back at the Legendary 1990 Vintage Harley-Davidson Fat Boy AKA the "Grey Ghost".
A Timeless Original Harley Motorcycle design powered by the era defining Evolution Engine.

Tomorrow! Pizza, Beers & Racing! 19th September. 2pm to 4pmJoin the excitement of the Bagger World Cup championship fina...
18/09/2026

Tomorrow! Pizza, Beers & Racing! 19th September. 2pm to 4pm

Join the excitement of the Bagger World Cup championship finale right here at Warr's Harley-Davidson Open House on 19th September.

Traditional Neapolitan Pizza will be supplied by London’s Best Pizza winners . First come first served!

Settle in to watch the racing with fellow fans as the action unfolds on the big screen and soak up the race-day atmosphere.

Take the excitement beyond the screen with a test ride and experience the performance, power and unmistakable character that define every Harley-Davidson motorcycle.

Rob Warr catching up with Matt Laidlaw in L.A last week. Always great to catch up and looking forward to 2027!
16/09/2026

Rob Warr catching up with Matt Laidlaw in L.A last week. Always great to catch up and looking forward to 2027!

Timeless heritage meets cutting-edge performance. Greater power, sleeker performance and unmistakable style. Don’t dream...
15/09/2026

Timeless heritage meets cutting-edge performance. Greater power, sleeker performance and unmistakable style. Don’t dream about your Low Rider ST, own it - with £1000 towards your deposit. Call today, get your test ride and get your ride.

Pizza, Beers & Racing! 19th September. 2pm to 4pmJoin the excitement of the Bagger World Cup championship finale right ...
11/09/2026

Pizza, Beers & Racing! 19th September. 2pm to 4pm
Join the excitement of the Bagger World Cup championship finale right here at Warr's Harley-Davidson Open House on 19th September.

Traditional Neapolitan Pizza will be supplied by London’s Best Pizza winners . First come first served!

Settle in to watch the racing with fellow fans as the action unfolds on the big screen and soak up the race-day atmosphere.

Take the excitement beyond the screen with a test ride and experience the performance, power and unmistakable character that define every Harley-Davidson motorcycle.

Vote for the only UK entry: Miles Langford – The Social Clubsport. 1 DAY LEFT!Built with Warr’s Harley-Davidson London, ...
09/09/2026

Vote for the only UK entry: Miles Langford – The Social Clubsport. 1 DAY LEFT!

Built with Warr’s Harley-Davidson London, Miles’ Street Bob brings together Club Style, Performance, Hot Rod and Chopper influences, finished with hand-applied metalflake flames, genuine 24k gold leaf and a level of detail that rewards a closer look.

And there’s 1 day left to make your vote count. The winner will be announced at European Bike Week in Austria

VOTE FOR MILES: https://h-dcustomgallery.com/gb/en/c/11affc1/miles-langford

Let’s get the UK entry over the line.

One day. One vote. One winner.

Three days left until the Creators Custom Clash winner is announced at European Bike Week in Austria. There is still tim...
07/09/2026

Three days left until the Creators Custom Clash winner is announced at European Bike Week in Austria.
There is still time to vote for our UK entry - https://h-dcustomgallery.com/gb/en/c/11affc1/miles-langford

Six builds, six stories, one rider who gets to ride away with what they created.

04/09/2026

Reviewing what made the Vintage 1992 Harley-Davidson FXDB Daytona Dyna so special.

This Limited Edition Nineties Harley is one of only 1700 produced (no.1023 of 1700) and Designed to Celebrate the 50th Anniversary of the Legendary Daytona Bike Week.


Warr's Harley-Davidson, London.

Address

London

Opening Hours

Monday 8am - 6pm
Tuesday 8am - 6pm
Wednesday 8am - 6pm
Thursday 8am - 6pm
Friday 8am - 6pm
Saturday 8am - 6pm

Telephone

+442077362934

Website

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