Warr's Harley-Davidson

Warr's Harley-Davidson Celebrating 100 Years! Europe's oldest Harley-Davidson dealership, established on London's Kings Road in 1924 & still founder family owned & operated.
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Our landmark dealership on London's famous Kings Road is Harley central for devotees and newcomers alike. Visit our unique displays, our Historic Harleys and our amazing instore MotorClothes and Accessories Boutique.

Chelsea & Fulham HOG members outside Warr’s just before departing to Marble Arch to support Hollywood tough guy Jason Mo...
18/06/2026

Chelsea & Fulham HOG members outside Warr’s just before departing to Marble Arch to support Hollywood tough guy Jason Momoa at the launch of the new Supergirl movie

Lean by design and loaded up where you need it, the Street Bob is everything you need and nothing you don’t. Ride away t...
18/06/2026

Lean by design and loaded up where you need it, the Street Bob is everything you need and nothing you don’t.
Ride away today! Ask us for more information

Purchase a new or unregistered 2025 or 2026 Harley-Davidson Street Bob Motorcyle through a Harley-Davidson Finance (“HDF”) finance program between 1 June 2026 until 30 September 2026 and receive a £1,000 Finance Deposit Allowance and a financing rate of 8.9% (eight-point nine percent) APR Representative. Full T&CS: https://bit.ly/StreetBobFDA

Warr’s Harley-Davidson, F.H.Warr & Sons Limited, SW6 2EL, is a credit broker not a lender. We will receive commission for introducing you to Harley-Davidson Finance. This will be a percentage of the amount you borrow. Credit is subject to status. UK residents, 18+ only. Available through Harley-Davidson Finance, a trading style of Blackhorse Ltd, St William House, Tresillian Terrace, Cardiff CF10 5BH.

16/06/2026

Thank you to our friends from Indonesia for visiting us today! We hope you had a pleasant experience at Europe’s oldest Harley-Davidson Dealership!

John Warr takes a closer look at the iconic Harley-Davidson Knucklehead at Warr's, London.Featuring a Vintage 1941 Harle...
10/06/2026

John Warr takes a closer look at the iconic Harley-Davidson Knucklehead at Warr's, London.
Featuring a Vintage 1941 Harley EL Knucklehead & 1947 Harley FL Knucklehead motorcycle.

John Warr takes a closer look at the iconic Harley-Davidson Knuckle...

Work in progress - when absolute performance meets high-end craftsmanship.The centerpiece of this  2026 Citrus Heat CVO ...
09/06/2026

Work in progress - when absolute performance meets high-end craftsmanship.

The centerpiece of this 2026 Citrus Heat CVO ST build is the stunning CVO RR swingarm, machined from a solid block of 6061 aluminium into a breathtaking piece of art.

The precision machining and striking Ohlins gold finish against the fiery Citrus Heat paint create a contrast that is nothing short of mesmerizing, at home on the road, track or a gallery!

04/06/2026

HARLEY-DAVIDSON DYNA LOW RIDER - NOW £9,995

Turn heads with this stunning 2015 Harley-Davidson Dyna Low Rider, finished in premium White Hot Pearl & Blue Hot Pearl Two-Tone Metallic paint and packed with performance upgrades.

⚡ 103ci Twin Cam powertrain with Stage 1 tune
⚡ S&S Black Teardrop Hi-Flow Air Cleaner
⚡ Cobra 2-into-1 Performance Exhaust
⚡ Two-up comfort seat with pillion pegs
⚡ Just 7,914 miles

This beautifully maintained Low Rider is in superb condition throughout and comes complete with an H-D Certified Approved Warranty Package for added peace of mind.

💰 Was £10,495 | NOW £9,995
💥 Save £500

📍 Available now at Warr’s Harley-Davidson

We’re waving off Paul and Françoise again as they freight their well-traveled PanAmerica to Kenya! After some essential ...
04/06/2026

We’re waving off Paul and Françoise again as they freight their well-traveled PanAmerica to Kenya! After some essential prep work here at King’s Rd, fresh set of Michelin Anakee Wild's and a full top-to-bottom service they are ready for the ultimate African adventure.

Their epic route will take them from Nairobi through Uganda and Rwanda, before timing it perfectly to catch the mass wildebeest migration in the Serengeti. From there, it’s down to the Indian Ocean for a ferry to Zanzibar, then south through Malawi, Zambia, and Victoria Falls.

The final legs will see them navigating Botswana, Namibia, South Africa, Mozambique, Eswatini, and Lesotho, before wrapping up this incredible journey along the southern coast to Cape Town before Christmas.

Of course, plans can always evolve on the road... 😉

Follow along for updates from the trail! Where would your dream bike trip take you? 🗺️ 👇

John Warr Unboxes a Truck Full of Vintage & Classic Harley-Davidsons at Warr's, London. Incredible Harley Motorcycles da...
31/05/2026

John Warr Unboxes a Truck Full of Vintage & Classic Harley-Davidsons at Warr's, London. Incredible Harley Motorcycles dating from the late 90's all the way back to WW2! - Just one of the many historical Harley deliveries received at Europe's Oldest Harley-Davidson Dealership throughout the year.

John Warr Unboxes a Truck Full of Vintage & Classic Harley-Davidsons at Warr's, London. Incredible Harley Motorcycles dating from the late 90's all the way b...

Fresh in last week, this consignment of classic Harley-Davidsons has arrived at Warr's and are now for sale, freshly imp...
29/05/2026

Fresh in last week, this consignment of classic Harley-Davidsons has arrived at Warr's and are now for sale, freshly imported from the USA.

This shipment features some of the most iconic Harley-Davidsons ever built. From collector favourites to true golden-era machines, every bike carries a piece of authentic Harley heritage

View the collection now, exclusively at warrs.com

MotoGP™ Grand Prix of Italy – Mugello | May 29–31Join us at Warr's Harley-Davidson this Saturday to watch the first Euro...
27/05/2026

MotoGP™ Grand Prix of Italy – Mugello | May 29–31

Join us at Warr's Harley-Davidson this Saturday to watch the first European round of the Bagger World Cup Live on Saturday 30th May

- Race 1 @ 12:10
- Race 2 @ 16:10

After the excitement of the inaugural race in the USA at COTA, the European leg kicks off with the Grand Prix of Italy at Mugello.

We look forward to seeing you! Refreshments will be available.

Address

London

Opening Hours

Monday 8am - 6pm
Tuesday 8am - 6pm
Wednesday 8am - 6pm
Thursday 8am - 6pm
Friday 8am - 6pm
Saturday 8am - 6pm

Telephone

+442077362934

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