Nokian Tyres

Nokian Tyres Expert in Nordic conditions, and develops safe tyres for changing conditions whilst adhering to green

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24/09/2026

Life doesn't come with perfect conditions. The road changes. The weather changes. Plans change.

That's why Nokian Tyres exists: to make the unpredictable predictable so drivers can own every condition. And to feel as confident behind the wheel as the F1 legend Kimi Räikkönen.

What were winter tires like nine decades ago? The Finnish inventor of the winter tire can tell you.Take a journey throug...
15/09/2026

What were winter tires like nine decades ago? The Finnish inventor of the winter tire can tell you.

Take a journey through the history of the legendary winter tire family and see how winter innovation has evolved since 1936. From early tread designs and pioneering grip technologies to today's adaptive stud technology, every Hakkapeliitta has been built to help drivers face winter with confidence. And our revolutionary new generation, the Nokian Tyres Hakkapeliitta 01, is now available for purchase at tire shops around the world.

This month, we're celebrating 90 years of Hakkapeliitta. A lot has changed over nine decades for this Nordic driving pioneer, but our passion remains: keeping you safe in every kind of winter weather.

Happy birthday, Hakkapeliitta!




10/09/2026

Nine decades ago, a winter legend was born.

Today, we celebrate 90 years of the tire family and the innovation, determination and safety that have defined every generation since.

For 90 years, Hakkapeliitta winter tires have carried drivers through the world's toughest winters. Arctic ice. Sudden snowstorms. Freezing rain. Slush-covered roads. Conditions change, but our mission never has: your safety.

Nokian Tyres has spent 90 years helping people move forward safely, no matter what winter brings.

Happy birthday, Hakkapeliitta! Share your own memories and stories from the journey and celebrate this winter legend with us.





Reliable tires help keep everyone on the road safer. That’s why we design tires that deliver strong performance even in ...
12/08/2026

Reliable tires help keep everyone on the road safer. That’s why we design tires that deliver strong performance even in the toughest weather conditions. One key safety feature is grip: the better the grip, the shorter the stopping distance on wet, snowy, or icy roads.

When choosing new tires, the EU Tyre Label is a great guide:
🌧️Wet grip is rated from A to E (A = shortest braking distance).
☃️ The snow grip symbol marks tires approved for severe winter conditions.
🧊 The ice grip symbol indicates tires that pass international ice grip tests.
We’re proud that 100% of our latest generation premium tires are rated A or B for wet grip.

And for Nordic conditions where ice grip matters most, all our Nokian Tyres Hakkapeliitta winter tires meet the EU’s ice grip marking requirements.
Our goal: keep pushing grip performance even further, while considering sustainability from raw materials all the way to end of life.

The safety of our tires is based on constant development and careful testing both in laboratory and in real driving cond...
05/08/2026

The safety of our tires is based on constant development and careful testing both in laboratory and in real driving conditions. So that you can enjoy every summer drive with confidence.

Safety is the starting point for everything we do – and that includes the chemistry behind our tires. We work every day ...
29/07/2026

Safety is the starting point for everything we do – and that includes the chemistry behind our tires. We work every day to make your drive safer while continuously improving the environmental performance of our products. Part of this work is ensuring that our tires are free from harmful carcinogenic chemicals and Substances of Very High Concern (SVHC) as defined in the EU’s REACH regulation.

🔍 But we don’t stop at meeting the requirements. Our experts are constantly searching for safer, more sustainable alternatives to replace chemicals that don’t belong in future proof products. This means evaluating materials, innovating new solutions, and staying ahead of evolving regulations.

✔️ For you as a driver, this means peace of mind when you hit the road with our tires: The tires you rely on for safety are designed with environmental aspects in mind, from raw materials to end of life.

Summer means a different type of weather, temperature, and state of mind for everyone. We carefully tailor our products ...
22/07/2026

Summer means a different type of weather, temperature, and state of mind for everyone. We carefully tailor our products for different regions because different conditions place various demands on tires. This is why we test our pioneering products all around the world.

Did you know tires could be safe and include environmental innovations? One of our initiatives to make your drive more s...
13/07/2026

Did you know tires could be safe and include environmental innovations? One of our initiatives to make your drive more sustainable is our target to increase the share of renewable or recycled raw materials in our tires to 50% by 2030. And we’re already well on our way, as today over 28% of the materials in our tires come from renewable or recycled sources. ♻️

A tire contains around a hundred different raw materials. By choosing recycled and renewable options, we’re able to support a more circular economy, cut our tires’ carbon footprint, and use resources more responsibly. 🌿

And of course, safety comes first. We use only high quality materials that enhance both performance and safety. Achieving this balance takes close cooperation with our partners and years of product development and testing – all to ensure you can make a smart, safe, and more sustainable tire choice. ✅

At Nokian Tyres, everything starts with our core value: we care. 💚For us, making safe, high quality tires begins long be...
01/07/2026

At Nokian Tyres, everything starts with our core value: we care. 💚

For us, making safe, high quality tires begins long before they hit the road: it begins with a safe workplace. When our people can work in an environment that protects their physical and mental well being, they can focus on what they do best: creating tires that make your drives safer.

We’re committed to treating everyone equally and with respect, and to building working conditions that support overall well being. We believe that safety is made together: every team member plays a vital role in maintaining a safe environment for all – and in delivering the safety you feel behind the wheel.

We’re proud to be included in TIME Magazine’s World’s Most Sustainable Companies 2026 list, ranking 100th globally 🎉 The...
24/06/2026

We’re proud to be included in TIME Magazine’s World’s Most Sustainable Companies 2026 list, ranking 100th globally 🎉 The list, published by TIME and research firm Statista, includes 750 companies around the world with outstanding sustainability performance.

The recognition reflects our long-term work: we prioritize not only tire safety but also environmental and social responsibility. There’s still more to do, and we’re committed to continuous improvement 🌍

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