07/15/2026
I went from writing computer code to putting annoying audio chips inside direct mail campaigns. ๐ฃ๏ธ๐คฏ Tech founders and print innovators, you need to hear this origin story. Here is what happens when you try to explain "Phygital" to Morten B. Reitoft.
Morten is a master at pulling out the real stories on INKISH, and we had a hilarious time trying to figure out how to even introduce me.
I started out as a hardcore tech guy, but I ended up falling completely in love with print.
During our chat, Morten joked about my early days creating what he called "two-bit very bad audio chips in birthday cards." But those little chips actually led to one of our biggest, most disruptive campaigns ever for a major telecom company.
We used a physical piece of mail to mock automated phone trees. You have to hear the story of how much chaos it caused.
๐ Watch this clip to see Morten's reaction, and check out our full INKISH interview below!
https://www.linkedin.com/posts/reitoft_inkish-printing-printingindustry-activity-7475869094022582274-DeK6
What is the most creative direct mail piece you have ever received? Let me know in the comments! ๐ฌ