06/13/2026
1965 Isuzu Bellett
Before Toyota and Honda became household names in Canada, there was the Isuzu Bellett. Imported by Canadian Motor Industries, the Bellett was marketed as a stylish alternative to the Volkswagen Beetle and other small imports flooding the market during the mid-1960s.
CMI’s advertising proudly claimed the Bellett offered more comfort, more performance, and more modern styling than its rivals. Canadian buyers got a 71-horsepower 1.3-litre engine paired with a four-speed manual transmission, along with features such as bucket seats, full carpeting, whitewall tires, and a padded dash. The company even highlighted its Canadian service network—a major selling point when many imported brands had limited dealer support.
Today the Bellett is one of the rarest Japanese cars ever sold in Canada. Few survived our climate, making it a fascinating reminder of the early days of Japanese imports, long before Toyota Corolla and Honda Civic sales dominated Canadian roads.